BUSINESS TO CONSUMER
Consumer Email campaign to over 1.2M existing customers to promote refer a friend product offer and rewards. Campaign executed as two A/B split test mailings with unique landing page reply for each test segment.
Consumer campaign with Free product trial offer as web ad banner on radio personality brand web sites. Cross promotion with Carbonite and radio personalty travel sweepstakes offer.
Consumer campaign with Free product trial offer as web ad banner on radio personality brand web sites. Cross promotion with Carbonite and radio personalty travel sweepstakes offer.
Consumer campaign with Free product trial offer as web ad banner on radio personality brand web sites. Cross promotion with Carbonite and radio personalty travel sweepstakes offer.
Consumer campaign with Free product trial offer as web ad banner on radio personality brand web sites. Cross promotion with Carbonite and radio personalty travel sweepstakes offer.
2014 Holiday consumer POP-UP campaign to over 1.2M existing customers to promote refer a friend product offer and rewards. Campaign executed as two contacts with unique landing page reply.
2014 Holiday consumer Email campaign to over 1.2M existing customers to promote refer a friend product offer and rewards. Campaign executed as two contacts with unique landing page reply.
Consumer and B2B segmented Email campaign to over 1.2M existing customers to promote refer a friend product offer and rewards. Campaign executed as two contacts with unique landing page reply for each segment.
Landing page for consumer Email campaign to over 1.2M existing customers to promote refer a friend product offer and rewards.
Consumer and B2B segmented Email campaign to over 1.2M existing customers to promote refer a friend product offer and rewards. Campaign executed as two contacts with unique landing page reply for each segment.
Northeast region promotion campaign as POS, print and web banner.
National Promotion as POS, interactive & experiential.
Consumer activation test campaign for new App across select malls and retailers. Created concept, copy and design.
Brand name, identity created for a unique national 18-24 target consumer online bank subsidary. Shown parent logo, #1 VIVO selected.
Healthy eating awareness campaign for inner city targets as transit, outdoor, broadcast & web.
Healthy eating awareness campaign for inner city targets as transit, outdoor, broadcast & web.
National & regional campaign to 18-26 consumer target as micro site, collateral & expereintial.
Subscription acquisition campaign to parents of college freshmen as print, FSI & web banner adv.
Subscription acquisition campaign to parents of college freshmen as print, FSI & web banner adv.
FSI & POS retail seasonal promotion.
National awareness and recruitment integrated campaign.
National promotion campaign concept as POS, print, web banner adv & experiential.
INOA product USA launch concept, campaign theme to reseller & consumers as micro site, print, POS, digital PR & experiential.
Brand campaign identity POS, print, collateral & experiential.
SECOND QUALIFIED CONTACT: National dentist partner lead generation DM.
Product launch print, POS & loyalty DM.
POS & experiential
National rebrand to both B2B & B2C targets deployed over 300+ USA colleges as POS, DM, micro site, web banner adv, experiential & brand. gudelines book.
Q-Chews energy food product launch military base campaign concept as POS & outdoor.
Fundraising acquisition DM.
Lead generation campaign for high school student as web, collateral & in school print.
MTV University identity concept for MTV Spring Break experiential.
Licensed product catalog
Licensed clothing catalog for entertainment company productions & pertners
National experiential, collateral.
2012 George Washington's Mount Vernon high touch capital campaign. Demensional contact.
Lead generation on campus event and collateral for millennial college student B2C services.
2013 Consumer loyalty monthly membership multi- channel DM, EM, Text.